ITXL Media Traffic: Introductory Presentation

• An Overview of ITXL Media Traffic
• What We Do ?
• How We Do it ?
• Analytics and Reporting
• Case Studies
• Pricing for Managed Services
  

Overview:

• ITXL Media Traffic is a UK based company specialising in Search Engine Optimisation
• We specialise in obtaining Significant Organic Search Results for all our clients
• We work with Google, MSN and Yahoo Search Engines
• Over the last 12 months we have signed up more than 200 SME clients and 30 key account clients
• We have achieved significant results which are reflected in our current client retention rate of 95%
  
  

Online Advertising: Market Trends

• Marketing budgets are being transferred to online
  • Online ad spend grew by 66% in the UK over 2005 (IAB UK)
  • Search Marketing grew by 79% (UK)
  • Online advertising is the only media predicted to continue showing significant growth
• Search Engine Optimization is delivering significant Return on Investment
  • Organic search results receive between 70-85% of all search traffic compared to 15-30% for sponsored ads
  • Click Through rates on sponsored links are falling while CPC rates are increasing
  • 1 in 3 Search Marketers believe that optimising sites for natural search returns better results than paid search campaigns (Jupiter research)